There is something special in the taste of the beef jerky you get from People’s Choice. That special quality is what comes from over 90 years of being in the business! This family business started with founder John Bianchetti in 1929. With only a few dollars and some family recipes, he made his vision of a neighborhood butcher shop come to life! That vision has been carried on through generations, relying on simple ingredients and handmade processes to deliver better quality, better tasting, and better-for-you jerky. It’s a difference you can taste with every bite!